Lingerie label Victoria’s Secret will open its first flagship store in Hong Kong on Tuesday, July 17.
The Victoria’s Secret Hong Kong flagship has been under construction for more than a year since fast-fashion label Forever 21 exited the prime Causeway Bay site, opposite Hysan Place and a busy MRT exit.
The new Capitol Centre store represents part of the brand’s moves towards general expansion globally. It will feature a broad range of lingerie collections as well as perfumes and body care products.
An art project and photo competition for social media is being organised to celebrate the opening. The brand has collaborated with two local artists to create angel wing murals at Central and Sheung Wan, representing its signature runway props. Passersby who instagram themselves by the mural will be eligible for a chance to meet the Victoria’s Secret Angel models in person.