US lingerie company Victoria’s Secret has unveiled its 2017 Champagne Nights Fantasy Bra, designed by luxury jeweller Mouawad.
Brazilian model Lais Ribeiro will wearing the US$2 million bra at this year’s Victoria’s Secret Fashion Show in Shanghai in three weeks’ time.
It is the first time the Victoria’s Secret Angel will showcase the brand’s annual fantasy bra. Other supermodels who have worn Mouawad’s showpieces over the years include Lily Aldridge, Adriana Lima, Alessandra Ambrosio, Candice Swanepoel, Selita Ebanks, Gisele Bündchen, Tyra Banks, Heidi Klum and Karolina Kurkova.
Mouawad’s latest creation features a suite of contrasting gemstones. The bra and matching belt took more than 350 hours of labour to be handset with nearly 6000 white diamonds, yellow sapphires and blue topazes, totalling more than 640 carats and all set in 18-karat yellow gold.
Mouawad Jewelry first teamed with Victoria’s Secret in 2001, since designing 10 fantasy bras. His 2003 masterpiece, the Very Sexy Fantasy Bra, was awarded a Guinness World Record as the most expensive bra ever made.
Founded in 1890, the Mouawad brand is led by fourth-generation co-guardians Fred, Alain and Pascal Mouawad. The family firm designs, makes and sells exclusive jewellery and timepieces.
Victoria’s Secret is known for its fashion-inspired collections, fragrances and bodycare products as well as its lingerie, but perhaps is more famous for its runway shows and supermodels, not to mention its fantasy bras. It is owned by Limited Brands and has more than 1000 stores internationally.