Over 1,127 tons of instant noodles were consumed a day in Vietnam last year, surging than 20% compared to 2016, according to the UK-based market research firm Euromonitor.
In 2021, Vietnam consumed about 411,500 tons of instant noodles, up 9% against 2020.
Total instant noodle sales in the country surpassed VND3.8 trillion (over $153.2 million) in 2021, increasing more than 11% against 2020 and nearly 18% against 2016.
The research for Euromonitor’s annually-published global instant noodle consumption report is carried out in 80 countries.
Previously, data from the World Instant Noodles Association (WINA) also showed that Vietnam surpassed South Korea as the world’s highest per capita consumer of instant noodles. On average, every Vietnamese uses 87 packets a year.
Euromonitor pointed out that Acecook from Japan and Masan from Vietnam are the Vietnamese instant noodle market’s two leading firms, holding a combined market share of 33%.
Japanese instant noodle market share in Vietnam decreased from nearly 24% in 2017 to over 19% in 2021, while that of Viet
