Virgin Australia has launched its first inflight duty free service on a new route between Melbourne and Hong Kong.
The airline said it had partnered with over 100 “exciting and popular” Australian and international brands, and the service is being operated by Alpha Flight Services.
The offer includes a selection of exclusive products from brands such as jewellery makers Love From Venus and Luv & Bart, men’s skincare company Hunter Lab, and chocolatier Bahen & Co.
Virgin Australia will operate five services per week between Melbourne and Hong Kong. Sir Richard Branson said the airline was “here to shake things up on this route”.
Virgin Australia’s inaugural flight to Hong Kong took place on 5 July with the new duty free service. It marks the start of an expansion into Greater China, the airline said.
The inflight duty free service will expand to include Los Angeles flights in late 2017.
To order duty free products, passengers must fill in an order form at the back of the inflight magazine and hand it to cabin crew, who will then deliver the purchase to the passenger’s seat.