Volkswagen Chief Executive (CEO) Herbert Diess will promote Porsche CEO Oliver Blume to become head of the Volkswagen brand as part of a broader management reshuffle, Auto Motor and Sport said on Tuesday citing company sources.
Blume will be moved to the VW brand to help the company get a grip on production issues with the VW ID3 electric car and the Golf 8, the auto industry publication said on Tuesday. Launch And The Volkswagen T-Roc compact SUV has been finally launched and is the brand’s most affordable SUV in India at present. The T-Roc comes to India as a CBU and despite that gets a highly competitive price tag for its fully-loaded variant.
Bernhard Maier, currently head of VW’s Skoda brand, will become head of Porsche, Auto Motor and Sport said.
Herbert Diess is currently head of multi-brand Volkswagen Group as well as head of the VW brand.
Volkswagen declined to comment.