Performance and lifestyle brand Vuori has announced plans to extend its reach in Asia, with new retail locations set to open in Seoul, South Korea, and Beijing, China, later this year.
Vuori’s expansion plans include the launch of a store in Seoul through a franchise partner in September, followed by the opening of its inaugural store in Beijing in October. This move is part of the company’s broader aim to strengthen its international presence and increase brand recognition in key Asian markets.
In addition to its physical store expansion, Vuori will extend its e-commerce platform to 11 more countries. These include Japan, Sweden, Norway, Denmark, Finland, Switzerland, Spain, Italy, Belgium, Austria, and Portugal. This online growth strategy will allow the retailer to explore and adapt to these new markets in a responsive and efficient manner.
These expansion plans come on the heels of successful store openings in London and Shanghai, as well as a robust start to wholesale operations in Japan and Europe. Senior Vice President of International, Andy Lawrence, commented on the company’s strategic, patient, and long-term approach to international growth, emphasizing their commitment to building brand equity across all key channels where their customers shop.
Vuori has set ambitious goals for the near future. The brand aims to surpass the milestone of 100 stores globally by the end of the year, and plans to operate 15 stores outside the US by next year. Vuori’s products are already available in more than 18 countries worldwide.
What are Vuori’s plans for international expansion?
Vuori plans to open new stores in Seoul, South Korea, and Beijing, China, later this year. In addition, the company will launch its e-commerce platform in 11 additional countries.
What is Vuori’s approach to international growth?
Vuori adopts a strategic, patient, and long-term approach to international growth. It aims to build brand equity across all key channels where its customers shop.
What are Vuori’s goals for the near future?
Vuori aims to surpass the milestone of 100 stores globally by the end of this year, and plans to operate 15 stores outside the US by next year.
