Hong Kong-headquartered waffle chain WAFL has opened its first stores in India as it continues an international franchise roll-out program.
The company now operates 53 stores outside Hong Kong, although the Indian stores are the first in another Asian market, with most trading in Europe.
WAFL’s first Indian store opened in SDA Market in Delhi and two more followed in the cities of Bangalore and Surat.
The company says it plans to open about 80 stores across India by the end of this year, mostly smaller outlets of 200-250sqft with a seating capacity ranging from eight to 16 people.
The WAFL menu includes sweet and savoury waffles meals and waffle-cone soft-serve ice cream – but they’re not all sugar-laden indulgences.
Rajeev Chawla, executive partner of WAFL India says consumers are more health conscious now and have caught up with the fast-paced life.
“So through our QSR we want to serve deliciously healthy food, to help them maintain their health-conscious need. We are positive that the Indian market will like our products and we are eyeing pan-India expansion.”
