July 19, 2026

WearYouWant establishes itself as a trusted digital partner

Julien Chalte WYW1
Reading Time: 2 minutes

WearYouWant, Thailand’s leading online fashion and beauty marketplace is fast becoming a trusted digital partner for industry brand names and distributors; creating a solid online presence in Thailand’s booming internet industry. Working with large, international brands and distributors, as well as smaller and more localized businesses, WearYouWant offers a uniquely customized e-commerce platform with a strong focus on targeted visibility and curation of merchants’ products.

CEO and Co-Founder of WearYouWant Julien Chalte explains how the e-commerce site stands out for businesses.

Brands want to go digital, and need to, but may lack the knowhow, time and resources to be hands-on and do so effectively. WearYouWant personalizes the experience, creating and servicing every aspect of a merchant’s outlet, from the graphic design of marketing materials to uploading pack shot images.  

“When I look at our monthly pay outs to our merchants it is great to see that we are indeed delivering growth to both the smaller independent designer with only one storefront and the big international brands at the same proportional scale. The secret for us has been to keep the dual focus of B2B and B2C and grow the two at the same pace. That has made us and our big and small merchants successful.”

Minor International PCL, one of Thailand’s leading and largest distributors of lifestyle brands such GAP, Esprit, Bossini and Red Earth, value the partnership with WearYouWant.

James Richard Amatavivadhana, Chief Executive Officer of Minor International PCL, says, “Digital development is rising so fast in Thailand that it is important for us to incorporate the strongest digital sales channels. The future of retail is changing, but the core principles of trust, confidence and transparency still reign, especially when it comes to e-commerce. WearYouWant has empowered us to grow digitally and has enabled us to create a flagship online outlet allowing widespread visibility to our brands and products as well as an assurance to consumers that the products they shop are genuine.”

Sam Naghi, owner and MD at Sam’s Sports shop, is another merchant on WearYouWant’s platform selling mainly sport shoes that applauds the e-commerce website for the tremendous impact it has created on the business, by creating visibility and increasing their sales volume online.

Partnering with WearYouWant has made a huge difference for us. We have a whole new revenue stream and a digital storefront where both our products and brand gets noticed by customers we would have been unable to reach ourselves”, he said.

WearYouWant recently received the Best e-Commerce Website Award 2016 from the Ministry of Commerce’s Department of Business Development in two categories:  Best in e-Commerce Management and Best in e-Commerce Trusted Website. The award was presented during the Thailand eCommerce Day held at e-Biz Expo 2016 at the Queen Sirikit National Convention Center.

The first half year of 2016 ends 30th June and WearYouWant’s own forecast indicates at this point in time, a 120% growth in turnover in the first half of the year in 2016 compared to first half of the year in 2015.

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