Weber Singapore will open a new store at No 4, Sixth Avenue.
The US-based barbecue brand’s new store will showcase the full range of Weber’s cooking products including gas-, charcoal- and electric-powered grills.
“Weber aims to create succulent moments that draw family and friends closer together through great food, grilling fun and unforgettable memories,” says Steven Lim, VP and MD for North and Southeast Asia of Weber-Stephen.
Weber has also launched the first Grill Academy in Singapore and South East Asia at the Joo Chiat Weber Store, adding to more than 100 Grill Academies in the world.
The academy allows people to get hands-on grill demonstrations and an opportunity to practice with Weber’s gas grills and charcoal grills in a three-hour Weber Essential Course.
Weber grills are sold in more than 72 countries, including a recent expansion into Asia via India, China, Hong Kong, Korea, Japan and Singapore.