Fine beverages retailer Whittard of Chelsea has partnered with Ruentex Group to launch its first stores in Taiwan. The new venues, located in Breeze Nanshan department store and Mitsui Mall in Taichung, are early steps in the firm’s emerging international expansion. The firm chose Taiwan following considerable interest in the brand among Taiwanese tourists in the UK.
Three more outlets are expected to open in the territory later this year.
“After seeing evidence of the appeal of our brand to the Taiwanese consumer in our home market, we became very excited by the opportunity to introduce the brand to Taiwan and started looking for the right partner,” said Whittard of Chelsea’s CEO Mark Dunhill.
“We are delighted to have secured a partnership with Ruentex Group; they have an excellent record in bringing international brands to Taiwan and we share the same passion and ambition for Whittard. Together with my colleagues in England, I look forward to working closely with them to build a successful business in the years to come.”
Whittard recently opened on China’s Tmall platform and has also made entries into Japan and Southeast Asia.