Xiaomi Corp., a leading Chinese tech firm known for smartphones and electric vehicles, announced a 43% decrease in net profit in the first quarter of 2022. A variety of factors such as increased memory and other component costs, domestic competition, and investment in new ventures have resulted in a decline in the company’s smartphone segment.
For the first quarter, Xiaomi reported an adjusted net profit of 6.1 billion yuan (around US$899 million), slightly less than the average analyst prediction of 6.4 billion yuan. In order to counterbalance the increased costs of components and heightened competition, Xiaomi plans to extend its reach further into foreign markets.
According to Xiaomi’s president, William Lu, the industry is adjusting to the “new normal,” comprised of higher memory costs. However, the surge in memory costs is forecasted to decrease starting in the third quarter.
Xiaomi has been channeling resources into electric vehicles and artificial intelligence, in an effort to diversify its revenue streams outside its main smartphone business. Although the electric vehicle segment continues to grow and contribute to the company’s income, it is impacting earnings due to high investment and lower margins.
In the first quarter, the company’s electric vehicle business generated revenue of 19 billion yuan, a 5.1% increase from the previous year. However, operations related to electric vehicles, artificial intelligence, and other new initiatives resulted in losses amounting to 3.1 billion yuan.
During this period, Xiaomi distributed 80,856 electric vehicles, a significant drop from the 145,115 units delivered in the fourth quarter. However, this still represents a 6.6% rise from the previous year.
The first-quarter revenue was reported to be 99.1 billion yuan, slightly below the average analyst estimate of 103.4 billion yuan. Recently, the company launched a new, more affordable version of its flagship YU7 SUV series, priced around 8% lower than its predecessor, intensifying the competition with Tesla in China’s car market. The company has further plans to expand into European markets by 2027.
Xiaomi, currently the world’s third-largest smartphone manufacturer, saw a 19% decrease in smartphone units shipped in the quarterly period. Revenue from the smartphone division fell by 12.5% to 44.3 billion yuan, mainly due to elevated component prices and increased domestic competition.
What are Xiaomi’s plans to cope with the slump in net profit?
To offset higher component costs and tougher competition, Xiaomi aims to expand further into overseas markets.
What is Xiaomi’s “new normal”?
The “new normal” refers to the industry’s adaptation to higher memory costs, as stated by Xiaomi’s president, William Lu.
What is Xiaomi’s future outlook in the smartphone market?
The outlook remains weak due to the ongoing memory chip shortage, which is expected to last until late 2027, and geopolitical tensions in the Middle East impacting consumer sentiment.
