Xiaomi will open its first store in the UK next week. The fast-growing Chinese electronics company will also sell its smartphones through the Three network, giving the brand exposure in hundreds of stores across the UK and in the Republic of Ireland.
The Xiaomi UK launch follows openings in Spain and Paris as it joins other major global phone brands fighting for European market share.
The first store, to be located in Westfield London, will open on November 10 and besides smartphones, will sell consumer electronics and accessories.
In a Tweet, Xiaomi global spokesperson Donovan Sung wrote: “Excited to announce that Xiaomi will be officially entering the UK. See you all in London!”
Just eight years after its launch, Xiaomi is now sold in 80 countries and boasts 200 million users. Already the fourth-largest smartphone brand in the world, behind Samsung, Huawei and Apple, Xiaomi sold 28.5 million handsets in the first quarter of this year.