Xiaomi Thailand has become the latest international beachhead for the Chinese smartphone maker, which has already established a presence in Vietnam, Russia and Mexico.
In Thailand, Xiaomi is partnering with IT distributor VST ECS, which is handling distribution and after-sales services.
Xiaomi products are available both online and offline. Its online partners include Lazada, an Alibaba Group e-commerce company, and IT City.
Four Xiaomi models are initially available in Thailand.