The recent announcement regarding the discontinuation of Yakult Orange, a popular probiotic drink flavor, has elicited mixed reactions from consumers. For some, it comes as a surprise that this flavor was not as beloved as they had previously believed.
Christine Heng, a 43-year-old music teacher, shared that she had always considered orange to be the preferred flavor until she discovered it was actually grape. She confessed that her regular monthly purchases of Yakult Orange for her family would drastically reduce due to the unavailability of her favorite variant.
However, not everyone is mourning the loss of the orange flavor. A considerable number of comments were in favor of the change, with some people voicing their disapproval of the synthetic taste of the orange flavor. Comments such as, “I didn’t like how artificial the orange flavor was. I’m glad they replaced it,” and “Can replace any flavors, just don’t touch Apple and Grape,” reflect the varied consumer opinions on the matter.
Despite the discontinuation, fans of Yakult Orange still have the opportunity to stock up on their favorite flavor until production officially comes to a halt at the end of this month. The drink will remain available as long as supplies last.
Yakult, the probiotic cultured milk drink, was founded in Japan in 1935. It contains a strain of beneficial bacteria known as Lacticaseibacillus paracasei Shirota, discovered by its founder Minoru Shirota. Today, Yakult drinks are marketed worldwide, including regions such as Europe, Brazil, and Vietnam. In addition to the standard Yakult drink, there are other product ranges, like Yakult Plus. Furthermore, Yakult Peach was introduced in China in 2024.
What is the reaction of consumers to the discontinuation of Yakult Orange?
Reactions are mixed: some consumers are disappointed, while others are glad about the change, criticizing the artificial taste of the orange flavor.
Until when can consumers purchase Yakult Orange?
Consumers can purchase Yakult Orange until the end of the month when production ends, or until supplies last.
Where else are Yakult drinks available?
Yakult drinks are available in several international markets, including Europe, Brazil, and Vietnam. They offer the standard Yakult drink and other product ranges like Yakult Plus.
