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Abercrombie & Fitch has entered into a wholesale agreement with Asia’s online fashion destination, Zalora.
From next week, Zalora will stock Abercrombie & Fitch in Asia – first Hollister-branded merchandise, followed by Abercrombie & Fitch-branded lines later this month.
The deal puts authentic Abercrombie & Fitch products into 11 Asian markets including Hong Kong, Singapore, Indonesia, Malaysia, Brunei, the Philippines and Taiwan.
“This partnership will provide Abercrombie & Fitch access to more than 600 million of Zalora’s online customers,” said Fran Horowitz, CEO of the US fashion giant.
“We are looking forward to partnering with Zalora to build on our strong base of loyal customers across Southeast Asia. We work hard to connect with customers wherever, whenever, and however they prefer to shop and we continue to invest in relationships and innovation to support that.”
Horowitz said Zalora provides customers benefits including quick deliveries – as fast as three hours in some markets – and up to 100-day free returns.