Swiss athletic apparel company On has joined forces with acclaimed actress and producer Zendaya to introduce a new collection featuring her debut co-designed sneaker.
The noteworthy partnership unveils the Cloudzone Moon, a meticulously engineered sneaker characterized by a breathable mesh top, a well-supported heel, and plush cushioning for maximum comfort. The collection is not limited to footwear alone; it also sees the introduction of various apparel pieces, including bomber jackets, bodysuits, and tracksuits.
In addition to her role as co-designer, Zendaya also contributed significantly to the creative direction of the promotional campaign for the collection.
The actress expressed how this collaboration resonated with her personal connection to movement, a vital aspect of her self-expression. “Movement is a personal experience, unique to every individual,” she shared.
She further articulated how the collection is a tribute to the diverse facets of all individuals, reminding us that our complexity and unique traits make us complete.
What is the name of the sneaker co-created by Zendaya and On?
The sneaker co-created by Zendaya and On is called the Cloudzone Moon.
What other apparel items are included in the collection launched by On and Zendaya?
The collection also features bomber jackets, bodysuits, and tracksuits.
What role did Zendaya play in the promotional campaign for the collection?
In addition to co-designing the collection, Zendaya also contributed to the creative direction of the promotional campaign.
