Taiwan’s ZhangMen Brewing Company has chosen Hong Kong to set up its first international flagship pub.
On Kimberley Road in Tsim Sha Tsui, the outlet offers 24 varieties of craft beer, shipped directly from its brewery, as well as providing Taiwanese snacks.
ZhangMen Brewing Hong Kong GM Ajax Lo says Hong Kong has had a thriving craft-beer scene for years and is relatively close to Taiwan. “Hong Kong is also the region’s economic hub, which will help us promote our brand to other Asian markets more easily.”
Invest Hong Kong helped the Taiwan company set up in Hong Kong, with its associate director-general of investment promotion Dr Jimmy Chiang saying it has helped several craft-beer brands settle in the city.
As well as its own brewery, ZhangMen Brewing Company has a brewery farm and laboratory, and runs six outlets across Taiwan. The brand has won many accolades including champion and second runner-up in the Australian International Beer Awards plus second runner-up in the China Beer Awards last year.
