E-commerce in the Philippines is gaining ground, given the expectation that its contribution to the total retail market would double to 5.5 percent, according to Southeast Asia’s retail-solutions provider aCommerce.
Paul Srivorakul, aCommerce Group CEO, said the improved penetration of the online marketplace in the country will further improve as more and more brands move to Web-based retail to expand their presence.
“Before, it was enough for brands to simply have a web site. But now, brands are starting to realize the importance of utilizing an omnichannel approach to stay ahead of the retail game,” he said.
The company said this move is due to the changing behavior of the buying public, as they are now beginning to realize that online purchasing is more practical than visiting the so-called “brick-and-mortar” or physical stores.
In the Philippines aCommerce currently has 25 brand partners. The number could grow to at least 40 next year as its portfolio encompasses consumer goods, home and living, fashion and electronics.