Authentic Brands Group has made a major move in its global expansion strategy by opening its Asia-Pacific (APAC) headquarters in the vibrant city of Shanghai. This new development, covering nearly 2,000 square meters, is not just an office—it’s a hub of creativity and innovation.
The Shanghai office boasts five immersive showrooms, a stylish Style Studio, an executive lounge, and specialized spaces designed for the diverse teams focusing on brand management, business development, PR, marketing, and entertainment. This environment is set to inspire collaboration and take Authentic’s regional initiatives to new heights.
Top brass from the company, including CEO Jamie Salter and President Matt Maddox, were present for the launch, alongside APAC President Wesley Chu, EVP Josh Perlman, and global brand partner David Beckham. Their attendance highlights the importance of this new hub in cementing Authentic’s presence in the Asian market.
The Shanghai office is strategically positioned to function as a regional center for brand management, licensing, and marketing throughout Greater China and the broader APAC region. This bold move follows the establishment of Authentic’s EMEA headquarters set to open in 2024, emphasizing the company’s commitment to localizing operations in critical markets.
Founded in 2010, Authentic Brands Group has swiftly risen to prominence. The company manages a portfolio of over 50 lifestyle, sports, and entertainment brands, generating approximately USD 32 billion in annual global retail sales. Its impressive lineup features global superstars like David Beckham, Shaquille O’Neal, and a diverse array of brands including Reebok, Aéropostale, Quiksilver, Barneys New York, and Sports Illustrated.
As they celebrate this milestone, one can only wonder what other surprises Authentic has in store for the bustling APAC market.
**What is the size of the new Shanghai office?**
The Shanghai office spans nearly 2,000 square meters.
Who were some key figures present at the office launch?
Notable attendees included CEO Jamie Salter, President Matt Maddox, APAC President Wesley Chu, EVP Josh Perlman, and brand partner David Beckham.
What does Authentic Brands Group aim to achieve with this new headquarters?
The headquarters will serve as a regional hub, enhancing brand management, licensing, and business development in Greater China and the wider APAC region.
