French luxury house Kering has launched its first in-house Balenciaga eyewear line at British Dover Street Market stores. The new collection is exclusive to the DSM chain in the US, UK, Japan, Singapore and China, as well as the brand’s e-commerce channel. The high-end products are valued between US$290–570, with both sunglasses and prescription frames available.
The Balenciaga eyewear line represents the first in-house Kering Eyewear product range. Previous Balenciaga collections were produced under Marcolin Eyewear, the creator of shades for numerous luxury labels.