July 19, 2026

BBVA Veteran Alfonso Gómez Takes the Helm as CEO of HSBC Swiss Private Bank

pg 4 hsbc reuters
Reading Time: 2 minutes

Since October of the previous year, Daniel Calado, the CFO, has been temporarily guiding HSBC Swiss Private Bank. However, as of the 27th of April, Alfonso Gómez will assume the role of CEO. Gómez has spent over three decades with the Spanish banking conglomerate Banco Bilbao Vizcaya Argentaria (BBVA).

Appointment Announcement

A press release issued on Wednesday stated that Alfonso Gómez would be stationed in Geneva and would be reporting directly to Ida Liu, the CEO of HSBC Private Bank. Gómez brings to the table more than three decades of experience in Swiss and international wealth management, his most recent role being the CEO of BBVA Switzerland, a position he retained for over a dozen years. The Spanish national has held various high-ranking positions at BBVA in cities including New York, London, Madrid, and Zurich. In total, Gómez dedicated precisely 31 years and half a year to BBVA, Spain’s second-largest bank, where he initiated his career as a risk analyst.

Since the year 2018, Gómez has also been a member of the board of the Association of Foreign Banks in Switzerland, taking up the role of Vice Chairman in early 2023. He has also spent over three years as a board member for the Swiss Finance Institute (SFI).

Transition from Temporary to Permanent Leadership

Alfonso is set to take over from Daniel Calado, who temporarily assumed the role in October of the previous year and will now revert to his initial position as the Chief Financial Officer of HSBC Private Bank Switzerland and EMEA, in addition to resuming his role as a member of the executive committee.

Ida Liu, the CEO of HSBC Private Bank, praised Gómez saying, “His extensive experience in Switzerland, impressive leadership skills, and unwavering commitment to exceptional client satisfaction make him the ideal person to lead our Swiss private bank.”

Questions & Answers

Who will be the new CEO of HSBC Swiss Private Bank?
Alfonso Gómez, a veteran from Spanish banking group Banco Bilbao Vizcaya Argentaria (BBVA), will be the new CEO.

Who will Alfonso Gómez be replacing?
Alfonso Gómez is set to replace Daniel Calado, who has been serving as the interim CEO since October of the previous year.

What is the significance of Alfonso Gómez’s appointment according to Ida Liu, CEO of HSBC Private Bank?
According to Ida Liu, Gómez’s extensive experience, leadership skills, and commitment to client satisfaction ideally position him to lead the Swiss private bank.

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