In the opening months of 2026, the export value of strawberries soared to a whopping US$3.4 million. This figure is a substantial increase from the previous year, with a growth margin of 2,000 times. Despite the significant leap, strawberry exports only made up a minor 0.34% of the total fruit exports as per the customs data.
Throughout the entirety of the previous year, the export value of the fruit totaled only $1.74 million. This is a considerable leap from the meager $6,000 earned from exports in 2021. Dang Phuc Nguyen, the General Secretary of the Vietnam Fruit and Vegetable Association, pointed out that Vietnamese strawberries make their way to various international markets. These include China, South Korea, Japan, Singapore, Malaysia, Thailand, the EU, and the Middle East.
The majority of the exported strawberries were either frozen, freeze-dried, or processed, as these forms are easier to preserve and transport. Nguyen emphasized the considerable growth potential of this product if improvements can be made in quality and preservation techniques.
Lam Dong Province in the Central Highlands and the Son La province in the northwestern region are the leading producers of strawberries that meet GlobalGAP quality standards. Son La covers a wide 600 hectares with strawberry cultivation, producing around 10,000 tons per year, while Lam Dong utilizes a smaller 170-hectare area.
Several other regions, including Hanoi, have begun to cultivate strawberries using smart farming models. Nguyen Xuan Nam, a representative of the Xuan Que Strawberry Cooperative in Son La, stated that the cooperative’s 17 members collectively manage a 50-hectare area, which produces an annual yield of 1,250 tons.
The harvested strawberries are typically processed into wine, syrup, and dried products. These goods are either locally distributed to Ho Chi Minh City or exported to international markets like Russia and Thailand. However, Nam reported that domestic sales and exports have been sluggish due to high yields and low market prices, causing financial losses for numerous strawberry growers.
To counter these market challenges, Nam urged the development and implementation of policies to support advancements in preservation technologies, which would stimulate export growth. He believes that promoting exports at stable prices could provide farmers with a more predictable and secure income.
As per the Fruit Association’s Nguyen, addressing challenges in preservation, logistics, and market expansion could pave the way for strawberries to become a major agricultural export product for Vietnam. This would help the country diversify its export portfolio, which currently mainly comprises traditional fruits like durian, mango, dragon fruit, and banana.
What is the export value of strawberries in the first two months of 2026?
The export value of strawberries in the first two months of 2026 was US$3.4 million.
What forms of strawberries are mainly exported?
Mainly, frozen, freeze-dried, or processed strawberries are exported due to their ease of preservation and transport.
What are the primary challenges facing the strawberry export market in Vietnam?
The primary challenges include preservation, logistics, and market expansion. There is also a need for stable pricing to provide predictability and security for farmers.
