Berta de Pablos-Barbier, currently acting as the Chief Marketing Officer (CMO) for Pandora, the well-regarded jewellery brand, has been appointed as the company’s incoming President and CEO, beginning her tenure from March 11.
She will be filling the shoes of the outgoing leader, Alexander Lacik, who has served at the helm since 2019 and will officially retire following Pandora’s annual meeting.
De Pablos-Barbier’s association with the Danish brand began last year and she has since then been instrumental in redefining the company’s strategic positioning. Her efforts have transformed Pandora from a brand primarily known for its charms to a full-fledged jewellery brand.
With a career spanning three decades in the luxury and consumer goods sector, de Pablos-Barbier brings with her a wealth of international experience. She has previously enjoyed stints as President and CEO of champagne brands Moët & Chandon, Dom Pérignon, and Mercier under the LVMH umbrella. Additionally, her portfolio includes roles as Chief Growth Officer at Mars Wrigley, CMO at Lacoste, and VP of marketing and communications at Boucheron, a part of the Kering group.
Peter Ruzicka, Chairman of the Board of Directors, expressed his confidence in the appointment, stating, “She is a visionary leader with great analytical skills and a perfect mix of experience from top brands across luxury, fashion and fast-moving consumer goods. She is the right person to lead our continued growth, and I am pleased that we can maintain strategic focus and momentum during this smooth and orderly leadership transition.”
In her new role, de Pablos-Barbier’s mandate will be to fuel the global brand growth, building upon the Phoenix strategy. Additionally, the strengthening of Pandora’s sustainability and innovation agenda will also fall within her remit.
Who is the incoming President and CEO of Pandora?
Berta de Pablos-Barbier is poised to be the President and CEO of Pandora, effective from March 11.
What is one of de Pablos-Barbier’s significant contributions to Pandora?
De Pablos-Barbier has played a pivotal role in Pandora’s repositioning strategy, which has seen the company evolve from a charm-focused brand to a comprehensive jewellery brand.
What will be de Pablos-Barbier’s focus in her new role at Pandora?
In her upcoming role, de Pablos-Barbier will concentrate on accelerating global brand growth, building on the Phoenix strategy, and further strengthening Pandora’s sustainability and innovation agenda.
