German shoe manufacturer Birkenstock has launched its House of Birkenstock in Singapore, marking the first of its kind in Asia.
The store, located in one of the Duxton shophouses, combines the local design elements with its traditional German heritage. It is also Birkenstock’s seventh location in Singapore.
The store’s entrance includes a traditional Chinese wooden signboard, handmade paper lanterns and the installation of vintage tiles. There is also a 6-meter-high Birkenstock feature wall and a contemporary Peranakan water feature.
The space offers more than 200 models and is also the first store in Southeast Asia to offer the Birkenstock 1774 collection.
In addition, Birkenstock plans to introduce different services in the future, including customization and repairs, strengthening its sustainable commitment.
The brand said it is growing its presence in the APMA (Asia Pacific, Middle East and Africa) region with new store openings in selected locations.
Birkenstock named Tiffany Wu as MD for Greater China last month to lead the footwear company’s expansion in the region.