Blume, an Australian brand known for its prebiotic beverages, has expanded its reach by launching its gut-friendly drink line in Woolworths stores across the nation. At only $3 per bottle, these drinks offer a healthier, high-fibre, and low-sugar alternative to traditional soft drinks.
Blume’s product lineup consists of three flavours: Raspberry Lime, Mango, and Lemon Yuzu Ginger. Each bottle contains 6g of plant-based fibre, which Blume states accounts for over 20% of an adult’s recommended daily fibre intake. These beverages also contain approximately 90% less sugar than the average soft drink.
Rachel Castelino, the founder of Blume, developed these drinks to address the prevalent fibre deficiency in Australia. Research has shown that about 72% of Australians do not meet the suggested daily fibre intake.
Castelino believes that introducing Blume’s products into Woolworths stores will aid in mitigating Australia’s fibre deficiency while also reducing sugar consumption. “Our expansion into Woolworths will help achieve our goal of bridging Australia’s fibre deficiency gap and decreasing the sugar content in our diet,” she stated.
Considering the current cost-of-living crisis, Castelino also emphasized that Blume aims to develop products that not only benefit consumers’ health but also their financial well-being. “We wanted to create something that genuinely makes people feel good, both in terms of their gut health and their wallet,” she added.
Blume’s beverages are designed to enhance fibre consumption and reduce sugar intake, strategically positioning the brand at the intersection of health-focused and affordable beverage alternatives.
What is the mission of Blume’s beverages?
The mission of Blume’s beverages is to address Australia’s fibre deficiency and reduce sugar consumption by providing a healthier alternative to traditional soft drinks.
Why has Blume decided to launch its product line in Woolworths stores?
Blume’s expansion into Woolworths stores is a strategic move aimed at increasing its product accessibility to consumers across Australia, thus helping to bridge the fibre deficiency gap in the country.
What makes Blume’s drinks stand out from other soft drinks?
Blume’s drinks are unique due to their high fibre content, low sugar levels, and affordability. Each bottle of Blume’s drink provides over 20% of an adult’s daily fibre needs and contains 90% less sugar than conventional soft drinks.
