German-themed restaurant chain Brotzeit engaged a design firm to create a virtual walkthrough video of its new outlet to promote the venue during the coronavirus crisis.
The 3D walkthrough video of Brotzeit’s new restaurant in Hong Kong was put together by 5 Star Plus Design, which says such technology helps brands strengthen their retail strategy.
The video creates a virtual extension of the physical restaurant while also providing their guests with an immersive experience.
Brotzeit engaged the design firm to enhance its existing interior design concept for its latest franchise unit in Hong Kong with modern touches, so as to make it more attractive to both younger guests as well as lunch and dinner customers.
The videography is intended to align with Brotzeit’s brand strategy, enabling customers to observe the restaurant virtually.
The Singapore-based German brand operates stores in seven countries across Asia Pacific.