Bulla Dairy Foods, in collaboration with Hoyts Cinemas, has introduced an exclusive cinema-themed treat for Australian households, called Bulla Hoyts Choc Tops. These special frozen desserts will be sold only at Coles supermarkets.
The limited-edition Bulla Hoyts Choc Tops will be available for purchase between the 16th of July and the 30th of September. These ice creams will be sold in select Coles stores across Australia in packs of four. Customers will have the option to choose from two delicious flavours, Vanilla and Salted Caramel.
In addition to the frozen treat, each pack will also contain a $12 Hoyts movie ticket voucher. Valid until the 30th of July, 2026, this serves as both a sweet indulgence at home and an incentive for movie-goers to return to the cinema.
According to Michael King, Hoyts’ General Manager of Food & Beverage and Retail, the Choc Top ice cream is an integral part of the movie-going experience, with millions being sold at Hoyts cinemas each year.
King expressed his excitement at the launch of this initiative, noting the popularity of the combination of a movie and a Bulla Choc Top among cinema patrons. He said, “While nothing beats biting into a Bulla Choc Top at the cinema, we’re excited to give people a taste of the Hoyts experience at home.”
The introduction of Bulla Hoyts Choc Tops follows Bulla’s recent partnership with Hershey’s. Earlier this year, this collaboration resulted in the release of two new one-litre ice-cream flavours.
Who are the collaborators for the Bulla Hoyts Choc Tops?
Bulla Dairy Foods and Hoyts Cinemas have partnered to create the Bulla Hoyts Choc Tops.
Where can Bulla Hoyts Choc Tops be purchased and what are the available flavours?
The Bulla Hoyts Choc Tops can be purchased exclusively at select Coles supermarkets. The available flavours are Vanilla and Salted Caramel.
What is the additional benefit provided with the purchase of the Bulla Hoyts Choc Tops?
Each pack includes a $12 Hoyts movie ticket voucher, valid until July 30, 2026.
