Liquid Death, a notable canned water company, is set to make a definitive move into the energy drink market. Their new product line, named Sparkling Energy, is a low-caffeine, sugar-free beverage range expected to make its debut in the United States market early next year.
The Sparkling Energy range is slated to roll out in four unique flavours. Tropical Terror, Scary Strawberry, Orange Horror, and Murder Mystery are the enticing names that have been unveiled. These four flavours promise to offer a refreshing and energy-boosting experience to their customers.
Each 355ml can of Sparkling Energy boasts a sensible caffeine content of 100mg, roughly equivalent to a cup of coffee. This seemingly modest caffeine level was purposefully chosen, as a counter-response to the excessive caffeine content perceived in the existing energy drink market.
Furthermore, Sparkling Energy will leverage natural sweeteners, specifically stevia and allulose, to maintain its sugar-free promise. The drink also includes a beneficial infusion of vitamin B12 and vitamin C, adding another layer of nutritional value.
The Sparkling Energy drink is estimated to be priced at approximately US$3 per can. More intricate details about the marketing strategy for this new product range will be released as the launch date approaches.
What is the new product that Liquid Death is about to launch?
Liquid Death is gearing up to introduce Sparkling Energy, a new range of low-caffeine, sugar-free energy drinks.
What are the unique flavours that Sparkling Energy will be available in?
Sparkling Energy will be available in four flavours: Tropical Terror, Scary Strawberry, Orange Horror, and Murder Mystery.
What is the expected retail price of a Sparkling Energy can?
Each can of Sparkling Energy is expected to retail for around US$3.
