Hong Kong fashion brands management firm Global Brands Group says it will ban fur across its Calvin Klein and Allsaints clothing ranges.
The ban is not the group’s first of its kind, according to a report by Livekindly. In recent years it has already moved to ban ostrich skin and angora wool.
“Peta applauds Global Brands Group for its compassionate and business-savvy decision to ban fur,” said animal rights organization Peta (People for the Ethical Treatment of Animals) executive VP Tracy Reiman, “which shows that the future of fashion is vegan.”
Other major clothing brands placing similar bans include Gucci, Burberry, Karl Lagerfeld, Prada, and Chanel, as has retail giant Macy’s, owner of Bloomingdales. Gucci’s president and CEO Marco Bizzarri has said publicly that animal fur is “outdated”.
“Over the past two years, we have been closely following consumer and brand trends, listening to our customers and researching alternatives to fur,” said Macy’s CEO Jeff Gennette. “We’ve listened to our colleagues, including direct feedback from our Go Green Employee Resource Group, and we have met regularly on this topic with the Humane Society of the United States and other NGOs. Macy’s private brands are already fur-free so expanding this practice across all Macy’s, Inc. is the natural next step.”