Carrefour China has achieved its first quarterly profit in seven years according to the Tian Rui, CEO of Suning Group, which bought the former French hypermarket group last September.
During the past five months, the Carrefour China business has improved its operating efficiency through the digital transformation of its stores and the accelerated integration with the Suning ecosystem.
Tian Rui says post-acquisition, Carrefour China’s management team focused on consumer needs and strengthening marketing, operations and membership management. The business was integrated into the Suning FMCG’s supply chain, strengthening the range and supply of merchandise.
And the company’s stores and product offering were integrated into the Suning Convenience Store app on February 6. Since then, the average daily order volume of Carrefour Flash Delivery has increased by 202 per cent month on month. On February 21, the average daily order volume was up 329 percent month on month.
This digital transformation has seen the 209-strong store network deliver goods to customers living within 3km of a store within one hour, and for those within 10km of a store within half a day.
“Carrefour China is the core business of Suning FMCG matrix. In 2020, we will accelerate store upgrades, supply chain construction, and other ecological integration with Suning to recreate the glory of Carrefour like seven years ago,” said Tian Rui.