Carrefour Taiwan has launched its first line of private label cage-free eggs, responding to growing consumer demands for sustainable products.
The range, originating from an Asian retailer at its Neihu Store in Taipei’s north, marks another step in the brand’s local Act For Food initiative, which is intended to project Carrefour as a leader in food transition.
As part of the launch, one Taiwanese dollar from every box sold will be donated to promote the welfare of farm animals, with proceeds going to the Environment & Animal Society of Taiwan.
“When I saw firsthand the rich and active lives of hens on cage-free farms,” said Carrefour Taiwan director of CSR and communications Marilyn Su, “it was clear to me the role retailers must play in the food transition.
“As a large international retailer, Carrefour is constantly thinking about how it can exercise corporate social responsibility to make Taiwan a better, more beautiful place because of our presence.”
Carrefour Taiwan announced its four-step commitment to going cage-free in May last year. The chain currently stocks 24 cage-free egg SKUs in Taiwan, and the market share has already risen to 17 percent.
Last month the firm conducted a survey of almost 1000 consumers, with results showing that nearly 80 percent of Taiwanese consumers care about the production system of the eggs they buy, and almost nine in 10 are concerned about antibiotics use, antibiotic residues, and unhygienic rearing environments.