Chatime and Maybelline New York have come together to unveil a series of four beverages that draw inspiration from Maybelline’s latest addition to its product line, the Colossal Bubble Mascara. The mascara promises to offer a voluminous yet lightweight effect.
The unique, limited-edition drink line-up includes Bubbillicious Mango Fruity, Colossal Mango Passion Frozen, Maybe It’s Peach Fruity, and Maybelline Sugar Swirl. These beverages aim to offer a refreshing twist and a new dimension to the beverage experience for customers, reflecting the bold and innovative nature of the two brands.
Rachel Druce, who is in charge of marketing at Chatime, has expressed that this partnership has opened up a novel dimension in the brand’s line of collaborations. According to her, this initiative blends the worlds of beauty and beverages in a manner that is unique, enjoyable, and perfectly in tune with Chatime’s brand identity.
As part of the promotion, customers who purchase any of the Maybelline-themed bubble tea drinks will receive a ‘Scratch and Win’ card. This allows them the opportunity to win a variety of prizes, including over 3000 full-size mascaras and an array of Chemist Warehouse vouchers.
Melanie Bower, the marketing director of Maybelline New York ANZ, has expressed that this collaboration perfectly complements the launch of their new mascara. Being the leading mascara brand in Australia, Maybelline New York is constantly seeking unique and exciting ways to engage with its consumers. According to Bower, the collaboration with Chatime perfectly encapsulates this ethos by celebrating bold lashes and bold flavours together.
The promotion is set to run nationwide from August 12th to 25th across all Chatime outlets.
What is the nature of the collaboration between Chatime and Maybelline New York?
The collaboration involves the launch of four limited-edition beverages inspired by Maybelline’s new Colossal Bubble Mascara.
What benefits do customers get from this collaboration?
Customers who purchase any of the Maybelline-themed bubble tea drinks will receive a ‘Scratch and Win’ card, providing them a chance to win a variety of prizes, including over 3000 full-size mascaras and Chemist Warehouse vouchers.
How long is the promotion set to run?
The promotion is scheduled to run from August 12th to 25th across all Chatime outlets nationwide.
