China’s JD.com is keen to link with Saudis

With the Middle East in its sights, China’s JD.com is keen to team up with the Saudi government.

“We want to have a partnership with the Saudi government,” says the e-commerce company’s international business president Winston Cheng.

He describes Vision 2030, Saudi Arabia’s economic reform plan aimed at boosting private-sector growth and developing non-oil industries, as an incredible opportunity.

“This region is the next new frontier,” says Cheng. “We’re looking to move very fast.”

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