After six consecutive quarters of growth, China’s smartphone market showed signs of contraction during the second quarter of this year. The International Data Corporation (IDC) reported a decrease in shipments from the top four out of five brands, attributing this to a dip in consumer demand.
Apple, which holds the fifth position in China’s smartphone market, experienced a 1.3% year-on-year decrease in shipments in the second quarter, equating to a shipment of 9.6 million units. While still marking a decline, this represents a notably smaller decrease than the 9% drop witnessed in the first quarter of the year. This is believed to be due in part to adjustments in the pricing of specific iPhone 16 and 16 Pro models, which are eligible for government subsidies.
Despite this, Apple’s share of the market increased, growing from 13.7% in the March quarter to 13.9% in the June quarter. However, this still marks the eighth consecutive quarter in which Apple’s market share has declined.
Huawei, the Shenzhen-based technological powerhouse, regained its position at the top of the market after more than four years, seizing an 18.1% market share. Huawei shipped approximately 12.5 million phones during the second quarter, a 3.4% year-on-year decrease.
Xiaomi, holding the fourth position in the market, was the only smartphone manufacturer to record an increase in shipments during the last quarter. Vivo, standing at second place, witnessed the most significant decline in the top five brands, with shipments decreasing by 10.1%.
Overall, China’s smartphone shipments fell by 4.0% year-on-year to 69 million units in the second quarter. This decline came as the momentum spurred by government subsidies began to falter amid more wide-ranging economic weaknesses.
Senior research analyst at IDC, Arthur Guo, commented on the broader economic challenges faced by the industry, stating that consumer confidence remains low. Guo suggested that a significant boost in smartphone demand is unlikely in the near future and projected a more multifaceted landscape for the market in the second half of the year.
What was the rate of decline in China’s smartphone market during the second quarter?
The rate of decline in China’s smartphone market during the second quarter was 4.0%.
Which brand reclaimed the top spot in China’s smartphone market?
Huawei regained the top position in China’s smartphone market after over four years.
What was the only brand among the top five to record growth in shipments during the last quarter?
Xiaomi was the only brand among the top five to record growth in shipments during the last quarter.
