Anta Group, a Chinese sportswear company, has announced its goal to reach a total of 1,000 stores in Southeast Asia within the next three years. Currently, the group operates almost 13,000 stores globally, including more than 200 in Southeast Asia. These stores are spread out over various countries including the Philippines, Singapore, Malaysia, and Vietnam. The ambitious expansion plan will see the group quadruple its retail presence in Southeast Asia.
The announcement was made by Will Wang, Vice President of Anta Group and Chairman and President of Anta SEA, during the 2025 Asia New Vision Forum held in Singapore. The forum assembled a panel of executives from various Southeast Asian industries to discuss strategies for creating strong connections between brands and consumers at a regional and global level.
Wang stressed the critical role of Southeast Asia in Anta’s global expansion strategy, revealing that the brand’s retail sales in the region have nearly doubled in the first half of this year compared to the same period last year. Wang attributed this success to Anta’s high-value products, localization and digitalization strategies, and the effective implementation of its “Brand+Retail” business model.
In his speech, Wang underscored the importance of staying true to the brand’s DNA while achieving localization in each market. He stated, “It’s not just about selling products in Southeast Asia; it’s about delivering brand value and high-quality service to local consumers with standardized excellence. Our team is confident we will achieve our 1,000-store target for the Anta brand in the next three years.”
For Anta, Southeast Asia is not only a significant market but also a strategic starting point for its global growth. The region’s expansion into neighboring markets, combined with the growth of both its offline and online businesses, has fueled a significant increase in the brand’s overseas revenue. In the first half of this year alone, Anta’s overseas revenue grew by more than 150% year-over-year.
Anta Group’s international retail network extends to crucial markets such as the UAE, Saudi Arabia, Egypt, Kenya, and North America, all achieved through strategic partnerships. Most recently, the group opened its first flagship store in the United States, located in Beverly Hills, California.
What is Anta Group’s expansion target in Southeast Asia?
Anta Group aims to open 1,000 stores in Southeast Asia within the next three years.
What factors have contributed to Anta Group’s success in Southeast Asia?
The success of Anta Group in Southeast Asia can be attributed to their high-value products, effective localization and digitalization strategies, and the implementation of their “Brand+Retail” business model.
Where has Anta Group recently opened its first flagship store in the United States?
Anta Group recently opened its first flagship store in the United States in Beverly Hills, California.
