To Summer, a premier fragrance brand based in Beijing, has broadened its operations beyond China’s mainland by inaugurating its debut store in Hong Kong.
Situated in Causeway Bay, the new outlet is labeled ‘Made in Hong Kong’ and illustrates an intriguing fusion of local tradition and Eastern ethos. The brand displays its complete array of offerings at this store, encompassing a variety of perfumes, home fragrances, and body care commodities.
The flagship store stands out with four unique sections, namely The Eastern Ingredients Studio, Changwu Pavilion, Study Room, and Bathroom. Each of these rooms embodies specific aspects of the brand and its character.
Arnold Lau, the spokesperson for To Summer, expressed that their primary focus would be on nurturing the Hong Kong market and catering to local customers. He revealed that the brand intends to use the Causeway Bay store as a strategic base for deploying resources and gradually escalating their operations.
Lau further emphasized the exceptional status of Hong Kong as a global financial and cultural center. He believes that this provides an unrivaled stage for brands like To Summer to exhibit their products and engage with a diverse international clientele.
The design of the store draws its inspiration from historic craftsmanship and the essence of Hong Kong artisans. Various elements reflect the influence of Hakka, the Sham Shui Po fabric market, hand-carved artist Jin Fa Mahjong, and celebrated designer Alan Chan.
In mainland China, To Summer has demonstrated a commitment to preserving cultural heritage. The brand initiated a project to rehabilitate ancient structures, such as its Kuiyuan residence store in Guangzhou. It also organized a pop-up event in Shenzhen earlier this year.
What is the range of products offered by To Summer at its Hong Kong store?
To Summer offers a wide array of products at its Hong Kong store, including perfumes, home fragrances, and body care products.
What are the unique features of To Summer’s Hong Kong store?
The To Summer store in Hong Kong has four distinct sections: The Eastern Ingredients Studio, Changwu Pavilion, Study Room, and Bathroom. Each room represents specific aspects of the brand and its offerings.
What inspired the design of the To Summer store in Hong Kong?
The store design draws inspiration from historic craftsmanship and the spirit of local Hong Kong artisans, integrating elements from Hakka, the Sham Shui Po fabric market, hand-carved artist Jin Fa Mahjong, and renowned designer Alan Chan.
