CJ Foodville Corp, the restaurant division of the CJ Group, has launched its inaugural Tous les Jours bakery location in Kuala Lumpur, Malaysia.
This expansion is an integral part of the corporation’s global strategy, with another location set to be unveiled in Kuala Lumpur later this month.
CJ Foodville has entered a master franchise deal with Stream Empire Holding, a local Malaysian retailer. This agreement provides the franchisee with the right to establish, manage, and grant sub-franchise rights to other parties.
Tous les Jours has approximately 560 outlets in nine countries, including the United States, Canada, Indonesia, and Vietnam. The company is also set to broaden its reach across the Southeast Asian market within the year.
Moreover, the company operates a bakery factory in Indonesia and plans to develop another one in Georgia, United States, scheduled to open by the end of the year.
What is the significance of the master franchise agreement between CJ Foodville and Stream Empire Holding?
This agreement allows the local Malaysian retailer, Stream Empire Holding, to open, manage, and grant sub-franchise rights to other parties, aiding in the expansion of Tous les Jours across Malaysia.
How many countries does Tous les Jours currently operate in?
Tous les Jours currently operates in nine countries, running approximately 560 outlets.
What are CJ Foodville’s expansion plans for Tous les Jours in the Southeast Asian Market?
CJ Foodville plans to broaden the reach of Tous les Jours across the Southeast Asian market within the current year.
