The fashion brand Peggy Hartanto has achieved a significant landmark in its retail journey with the inauguration of its first independent store in Plaza Senayan, Jakarta.
The store’s design draws on the brand’s aesthetic, harmoniously blending dark brown and powder blue hues to craft a warm, grounded ambiance. The minimalist nature of the space is characterised by the balance between clean, structural lines and delicate, organic forms. The inclusion of clay walls adds an earthy, tactile aspect, underscoring the brand’s dedication to craftsmanship and materiality.
Peggy Hartanto, the brand’s creative director, shared her perspective on the design of their premier standalone store. She expressed the desire to offer more than just a shopping space. Their vision was to establish a habitat that encapsulates the brand’s language and philosophy, utilising elements of minimalism, materiality, and colour. The aim was to create an environment that is immersive, calm, and focused, devoid of the commonly overwhelming functions and distractions found in retail architecture.
Peggy Hartanto was established in 2012 by sisters Peggy, Petty, and Lydia Hartanto. The Jakarta-based label has gained a reputation for its contemporary womenswear, characterised by bold silhouettes, meticulous construction, and a forward-thinking design philosophy. The brand’s garments strive to empower today’s women by embodying both femininity and strength.
Peggy Hartanto has received international acclaim, which includes being named on Forbes Asia’s ’30 Under 30 – The Arts’ list in 2016 and being chosen as a finalist for the International Woolmark Prize Asia in 2017.
What is the design philosophy behind Peggy Hartanto’s first standalone store?
The store reflects the brand’s language and philosophy, featuring a minimalist design that balances clean, structural lines with soft, organic shapes. The colour palette and tactile elements like clay walls underline the brand’s commitment to craftsmanship and materiality.
What characterises the clothing offered by Peggy Hartanto?
Peggy Hartanto’s clothing is defined by bold silhouettes, precise construction, and a progressive design ethos. The brand’s pieces aim to empower modern women by embracing both femininity and strength.
What are some of the recognitions received by the fashion label Peggy Hartanto?
Peggy Hartanto has been internationally recognised, including being listed in Forbes Asia’s ’30 Under 30 – The Arts’ in 2016 and selected as a finalist in the International Woolmark Prize Asia in 2017.
