Coach is expanding into the food and beverage business by launching its first concept dining experience in Jakarta, Indonesia.
The destination comprises The Coach Restaurant and Coach Coffee Shop at Grand Indonesia Mall.
The Coach Restaurant, designed by Coach creative director Stuart Vevers and William Sofield of Studio Sofield, serves traditional New York steakhouse cuisine.
It reportedly incorporates natural and industrial materials in its architectural aspects, a nod to Coach’s craftsmanship and New York roots.
Meanwhile, the Coach Coffee Shop contains New York cityscape wallpaper and industrial design elements.
Coach and Brawn & Brains Coffee collaborated to open the world’s first cafe in Singapore last year. A month later, the luxury retailer opened Coach Airways, an aviation travel-themed store at the Freeport A’Famosa Outlet in Malacca, Malaysia.
