American luxury fashion brand Cole Haan has launched its concept store in Tokyo at Grandshop – Cat Street, Harajuku. The flagship houses a selection of footwear and lifestyle products, including the exclusive GrandPro Rally Court Sneakers range in collaboration with Indian-American comedian Hasan Minhaj.
“Japan holds a special place for the Cole Haan brand as we’ve been there for more than a quarter-century,” said David Maddocks, brand president at Cole Haan. “It only made sense to bring our most innovative retail concept to one of the most iconic shopping destinations in the world — Harajuku district’s Cat Street.”
The store facade includes a window integrated with a transparent LED screen showcasing Cole Haan’s product. Digital touchpoints such as QR codes and a selfie station are implemented inside the store.
The Cole Haan Harajuku is also the brand’s third Grandshop. Founded in 1928, Cole Hann is now sold in more than 60 countries.
