July 18, 2026

CTG Duty Free Acquires DFS: LVMH’s Strategic Luxury Retail Sale Boosts China’s Travel Market

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Global luxury travel retailer DFS, which is owned by LVMH and Robert Miller, DFS’ co-founder and shareholder, has revealed they are set to sell their retail business across Greater China to the China Tourism Group (CTG) Duty Free. According to the agreement, CTG Duty Free is set to acquire businesses in Hong Kong, Macau, and Greater China.

Acquisition of DFS Brands

Aside from acquiring businesses, CTG Duty Free will also obtain a variety of DFS brands and intellectual properties exclusively for usage across Greater China. The proceeds from this transaction will be received in cash. Post-transaction, DFS will maintain operations of its other luxury travel retail businesses worldwide.

Luke Chang, executive director and president of CTG Duty Free, shared that this move is expected to broaden the service network of CTG Duty Free across the Greater Bay Area. The goal is to establish a platform for promoting China-influenced brands globally while setting up an international business mid-platform.

Chang also emphasized CTG Duty Free’s commitment to provide superior travel retail experiences to both domestic and international tourists. This aligns with their responsibility as a central state-owned enterprise-controlled listed company to facilitate the high-quality development of the retail economy in Hong Kong and Macau.

A Significant Step for DFS

DFS has described the sale as a significant step for the company. Ed Brennan, chairman and CEO of DFS, stated that the company is proud of its well-established presence and operational excellence in Hong Kong and Macau. The DFS shopping experience is expected to improve and progress with the fresh skills and perspectives that CTG Duty Free will introduce.

Michael Schriver, president of LVMH for North Asia, expressed that the move highlights LVMH’s confidence in the long-term potential of the Chinese market. The transaction is anticipated to be finalized in approximately two months.

Questions & Answers

What is the agreement between DFS and CTG Duty Free about?
The agreement is about the sale of DFS’ retail business across Greater China to CTG Duty Free.

What will CTG Duty Free acquire from DFS?
CTG Duty Free will acquire businesses in Hong Kong, Macau, and Greater China as well as a series of DFS brands and intellectual properties for exclusive use in Greater China.

What will be the impact of this transaction on DFS?
After the transaction, DFS will continue to operate its other luxury travel retail operations worldwide. The sale is seen as an important step for DFS and is expected to enhance the shopping experience they offer with new skills and perspectives from CTG Duty Free.

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