Darrell Lea, a renowned confectionery brand, has broadened its product range with the introduction of a new Choc Logs chocolate bar. This new offering is available in two distinct flavours and is being marketed across a wide array of major retailers throughout the country.
Choc Logs are composed of a soft milk chocolate core encased in two flavours of liquorice – Raspberry and Original. These delightful treats are packaged in multi-stick snack packs that are available for a recommended retail price (RRP) of $3.
The confectionery company has ensured that Choc Logs are a healthier alternative to other competing sweet treats by making them free from palm oil, artificial colours, and artificial flavours.
Jane James, the head of marketing at Darrell Lea, emphasised the role these new products can play in fostering connections. “The Choc Logs range is designed to cultivate enjoyable little moments that can be shared with others, be it friends, family, or a special someone,” James stated.
According to James, the Raspberry variant in particular has garnered immense popularity among the younger demographic. As such, the company decided to highlight this flavour in their new product. “We wanted to showcase this flavour and introduce an exciting and playful option for on-the-go snacking. Our goal is to reimagine our classic offerings in a manner that feels fresh and invites sharing,” she added.
Darrell Lea is no stranger to innovative product development. In 2023, the company partnered with Campos Coffee to successfully develop a coffee-flavoured chocolate bar.
What are the new Choc Logs chocolate bars from Darrell Lea?
Choc Logs are soft milk chocolate bars wrapped in two flavours of liquorice – Raspberry and Original.
What makes Darrell Lea’s Choc Logs unique?
Choc Logs are palm oil-free and do not contain any artificial colours or flavours, making them a healthier alternative to many other sweet treats.
Has Darrell Lea collaborated with any other brands before?
Yes, Darrell Lea collaborated with Campos Coffee in 2023 to create a coffee-flavoured chocolate bar.
