It’s been less than a day since reports about a possible Disney+ ad-supported plan emerged, and the US streaming service made it official. Although it’s not yet available, at least we now know Disney+ will eventually introduce a cheaper, ad-supported subscription this year.
In a statement published today, Disney+ announced plans to expand its offerings by launching a subscription supported by ads in addition to its option without ads, beginning in the United States in late 2022, with plans to expand globally in 2023.
Unfortunately, Disney left out a crucial piece of information from the announcement: price. The company promised to provide more details, including launch date and pricing at a later date, so we’ll just have to wait until it figures it out.
The reason behind the addition of such a cheap ad-supported plan is to gain more customers. Today’s announcement mentions that the plan is meant to allow Disney+ to “achieve its long-term target of 230-260 million subscribers by FY24.”