Edrington Travel Retail raised SGP$55,950 at its inaugural charity initiative Ride for the Children at Street 11. The initiative supports local children’s charity Child at Street 11, which supports low income and dysfunctional families in Singapore by providing early years education for their children. Edrington doubled matched public donations of $18,650, bringing the total amount raised to $55,950.
The fundraiser saw a team of 18 cyclists from Edrington’s Asia Pacific offices pedal over 400km from Kuala Lumpur to Singapore in just three days. The travel retail business was represented by Tellis Baroutsis (managing director, Global Travel Retail), Ryan Hill (managing director, Asia Travel Retail) and Alan Hsu, sales manager (Travel Retail Taiwan).
Ahead of the cyclist’s arrival, a Welcome Party was held at The Cube at Asia Square, Edrington Asia Travel Retail and Global Travel Retail HQ, where 20 children from the charity enjoyed food and drink and entertainment by a balloon sculptor. A raucous welcome greeted the cyclists, who despite having just completed an exhausting journey, mingled with the children from the charity.
One of the cyclists, Ryan Hill, managing director of Edrington Travel Retail comments: “This has been a truly rewarding experience and a stellar team effort from everyone in the Edrington Asia-Pacific office. Child at Street 11 does brilliant work with underprivileged children in our new home – Singapore – and it feels great to be giving back to society when we’ve been made so welcome here. Seeing the kids from Child at Street 11 as we crossed the finish line really brought home why we were doing this and the difference our efforts will make.”