As part of its ongoing global growth strategy, Skims, the shapewear and apparel brand, has announced plans to launch its first flagship store in Greater China. This major milestone will be located in Hong Kong’s bustling Times Square in Causeway Bay, with the opening scheduled for November later this year. The venture will be a collaboration with renowned retailer Lane Crawford.
Skims, renowned for its signature neutral-toned interiors and minimalist store design, is looking forward to making a significant mark on the retail landscape in Hong Kong. The brand’s co-founder and CEO, Jens Grede, has pinpointed the city as a prime spot for the brand’s physical retail growth. Skims’ commitment to this strategic expansion underscores the importance of Hong Kong as a key player in the global market.
Launched in 2019 by Kim Kardashian, Emma Grede, and Jens Grede, Skims initially focused on providing direct-to-consumer shapewear. However, the brand has since diversified its offerings to include underwear, loungewear, and general apparel. Skims prides itself on producing items that cater to a wide selection of body types, placing a particular emphasis on technical fabric development and product innovation.
The upcoming opening in Hong Kong builds upon the strong partnership between Skims and Lane Crawford, which has been pivotal in expanding the brand’s reach. In 2024, Skims made its debut in Mainland China, thanks to a pop-up activation at the Chengdu International Finance Square, facilitated by this partnership.
Lane Crawford, headquartered in Hong Kong, operates six department stores – four in Hong Kong and two in Mainland China. The retailer, with a robust online presence, specializes in fashion, accessories, jewelry, beauty, and homewares.
This development coincides with a resurgence of international fashion and lifestyle brands seeking prime retail locations in Hong Kong’s main shopping districts. This trend has been buoyed by a recovery in both tourism and consumer spending in the region.
When and where will Skims open its first Greater China flagship store?
The store is scheduled to open in November at Times Square in Causeway Bay, Hong Kong.
Who are the founders of Skims?
Skims was founded in 2019 by Kim Kardashian, Emma Grede and Jens Grede.
What is the focus of Skims products?
Skims focuses on products designed for a broad range of body types, with an emphasis on technical fabric development and product innovation.
