In an effort to alleviate the burden of rising living costs due to the ongoing Middle East conflict, FairPrice Group, a leading supermarket operator, has announced a price freeze on 100 of its most frequently purchased daily necessities. This freeze, set to begin on Thursday and lasting until May 31, will apply to various household items, including rice, cooking oil, eggs, fresh and frozen pork and chicken, milk, and detergent.
FairPrice Group’s decision to implement a price freeze is reflective of their broader commitment to maintain the affordability of everyday necessities for all individuals, particularly during periods of economic and geopolitical instability. The effects of such instability are becoming increasingly prominent in the daily lives of Singaporeans, and FairPrice Group hopes to provide some degree of relief through this initiative.
Special considerations have been made for customers from vulnerable groups and citizens who qualify for subsidies. These individuals will enjoy double the usual discounts, increasing from 3% to 6%, throughout the duration of the price freeze.
According to FairPrice Group’s CEO, Vipul Chawla, these actions are consistent with the company’s original mission to preserve the affordability of essential items. This mission was established during the 1970s oil crisis and continues to guide their policies today.
“Food and groceries account for over 20% of the average household budget, and even more for families with lower incomes,” Chawla explained. In light of this, the group’s initiatives aim to assist Singaporeans in managing the current uncertainties.
Alongside the price freeze, FairPrice will maintain discounts on its own-brand products as part of its ‘Best Sellers for Less’ campaign. The campaign, which began on March 19 and will run for 12 weeks ending on June 10, offers shoppers savings of up to 36% on selected FairPrice Own Brands products. This includes items such as rice, facial tissues, and frozen processed food.
What items does the price freeze cover?
The price freeze covers 100 of the most popular household essentials, including rice, cooking oil, eggs, fresh and frozen pork and chicken, milk, and detergent.
Who will benefit from increased discounts during the price freeze period?
Customers from vulnerable groups and citizens eligible for subsidies will enjoy double the usual discounts, from 3% to 6%, during the price freeze period.
What are some of the FairPrice Own Brands products that will be discounted as part of the ‘Best Sellers for Less’ campaign?
The discounts apply to a range of FairPrice Own Brands products such as rice, facial tissues, and frozen processed food.
