The renowned French fashion brand, Lemaire, continues to expand its retail footprint in Greater China with the inauguration of its flagship store in Shanghai, located in the historic Wukang Road area. This latest retail venture signifies the brand’s ongoing commitment to expand and solidify its presence in the Chinese market.
The impressive 4000 square feet flagship store spans three levels and is nestled within a residence dating back to the 1930s. The design of the retail space is a fine work of the Chinese architect Dong Dayou. Departing from the norm of traditional retail designs, the interiors of the store have been thoughtfully laid out to emulate a homely ambiance.
A Spanish influence is evident on the façade of the building, while the interiors are an aesthetic blend of Chinese vernacular architectural elements and European Modernist design. The result is an intriguing fusion of styles that provides an immersive retail experience.
The Shanghai store is the third ‘house project’ by Lemaire, following the successful launch of similar concept stores in Seoul’s Hannam district and Tokyo’s Ebisu area.
The brand first made its physical presence felt in China in 2024, by opening a store at Chengdu Taikoo Li. Christophe Lemaire founded the brand in 1991 and since then, it has been steadily increasing its visibility in China, via both brick-and-mortar stores and online platforms. Notably, in 2022, Lemaire launched a flagship store on the popular e-commerce platform, Tmall.
What is unique about Lemaire’s new Shanghai store?
The store, located in a 1930s residence, is architecturally unique. The design combines Spanish influence, Chinese vernacular architecture, and European Modernist elements to provide a distinctive retail environment.
Where else has Lemaire launched its ‘house project’ stores?
Lemaire has previously launched ‘house project’ stores in Seoul’s Hannam district and Tokyo’s Ebisu area.
When did Lemaire first establish its physical presence in China?
Lemaire first entered the Chinese market physically in 2024, with a store opening at Chengdu Taikoo Li.
