Ferrero’s Kinder Surprise has embarked on a collaboration with Paramount to introduce a new chocolate egg range that carries a Paw Patrol theme.
In every chocolate egg, a toy inspired by one of the eight characters from Spin Master’s preschool series, Paw Patrol, can be found. The characters include favorites such as Chase, Marshall, Skye, and Everest.
The collaboration also incorporates the use of the Applaydu app. This app provides children with the opportunity to access an augmented reality experience which brings the collectible toys from the Kinder Surprise eggs to life. This combination of physical and digital play – or ‘phygital’ play – adds an extra layer of interactive fun to the experience.
Antony Foulet, the marketing manager of Kinder ANZ, has expressed excitement about the collaboration. He remarked that Paw Patrol is a favorite among families with young children. By merging the delicious Kinder chocolate with the adventurous spirit of Paw Patrol, the partnership is bound to create magical moments that will inspire curiosity, imagination, and play.
The Paw Patrol-themed Kinder chocolate eggs are available in major grocery and convenience stores throughout the country. Each egg retails at a recommended price of $2.80.
Which characters from the Paw Patrol series are included in the Kinder Surprise eggs?
The Kinder Surprise eggs contain toys inspired by eight characters from the series, including popular characters Chase, Marshall, Skye, and Everest.
What unique feature does the collaboration offer through the Applaydu app?
The collaboration offers an augmented reality experience through the Applaydu app that brings the toys found in the Kinder Surprise eggs to life, creating a ‘phygital’ play experience.
Where can consumers purchase the Paw Patrol-themed Kinder Surprise eggs?
The Paw Patrol-themed Kinder Surprise eggs are available in major grocery and convenience stores nationwide.
