The Distilled Spirits Council of the United States (DISCUS) has reported that the nation’s spirit exports saw a 9% decrease in the second quarter. The organization indicated that this marked a sharp downturn from the solid export performance recorded in 2024. The major markets that experienced steep falls include the European Union, Canada, Britain, and Japan, which collectively contribute to 70% of the total export value. DISCUS, a trade association representing leading spirit producers such as Pernod Ricard, maker of Jameson Irish whiskey, and Brown-Forman, producer of Jack Daniel’s, attributed the slump to increasing trade tensions.
Canada recorded the highest decline, with US spirit exports plummeting 85% to less than $10 million in the second quarter. The majority of Canadian provinces maintain a ban on American spirits in their stores, a measure implemented in response to US tariffs targeting Canada. However, Canada lifted retaliatory tariffs in September.
Meanwhile, other significant markets also experienced drops. Exports to the EU, the industry’s largest market, declined 12% to $290.3 million, while shipments to Britain decreased 29% to $26.9 million. Exports to Japan also fell 23% to $21.4 million.
“There’s a growing concern that our international customers are increasingly opting for domestically-produced spirits or imports from countries other than the US, signalling a shift away from our great American spirits brands,” commented DISCUS President Chris Swonger.
Swonger’s statement reflects wider apprehensions in the consumer goods industry about rising anti-American sentiment in the wake of the extensive tariff regime and other policies pursued by the US government.
Reports have also suggested that this export slump coincides with American whiskey producers struggling with slowing domestic sales and historically high inventory levels.
Swonger emphasized the interconnectedness of the spirits sector, implying that US tariffs impact the industry as a whole. He appealed to the administration to focus on reestablishing zero-for-zero tariffs with trading partners.
What was the percentage drop in US spirit exports in the second quarter?
There was a 9% decrease in US spirit exports.
Which country recorded the most dramatic fall in US spirit exports?
Canada recorded the most dramatic fall with an 85% decrease in US spirit exports.
What are some of the challenges faced by American whiskey producers?
American whiskey producers are facing challenges such as slowing domestic sales and record-high inventory levels.
