Flash Coffee is gearing up for a new chapter in its growth story with the appointment of Bardon Matthew as its new chief executive officer. The company is making a strategic pivot towards Indonesia, singularly focusing on this market in an effort to enhance its turnaround and growth trajectory.
With a robust track record spanning over two decades in Southeast Asia’s food and beverage sector, Matthew’s goals are explicit: to scale the business profitably and strengthen operational efficiencies. His leadership comes on the heels of pivotal strategic updates, including a decisive commitment to achieving disciplined, store-level profitability, which subsequently helped secure a fresh $3 million funding round.
Matthew’s journey is as rich as the coffees Flash serves. Starting as a barista, he climbed the ranks through various esteemed establishments including Starbucks, J.Co Donuts & Coffee, Maxx Coffee, and Krispy Kreme. Most recently, he spearheaded a 230-store network at Fore Coffee during an impressive growth phase. His wealth of experience has equipped him with the insights and strategies needed to navigate the complexities of the industry.
“I don’t believe in the status quo,” Matthew states emphatically. “With the right teams and systems, we can build for long-term success. I’m excited to scale Flash Coffee in my home market.” The ambitious plan includes scaling to over 500 stores by the end of 2025, with an immediate target of 80 locations, branching out to two new cities beyond Jakarta and Bandung. By 2026, Flash Coffee aims to have established 130 stores across Indonesia, marking an extraordinary leap on the regional retail scene.
As Flash Coffee ramps up its operations, one can’t help but wonder if the aroma of coffee will soon become an inseparable part of Indonesia’s bustling streets.
What are Bardon Matthew’s main goals as the new CEO of Flash Coffee?
His primary objectives include scaling the business profitably, enhancing operational strength, and leading the company’s growth in Indonesia.
How many stores does Flash Coffee plan to open in Indonesia?
Flash Coffee aims to expand to over 500 stores across Indonesia, with an initial goal of 80 stores by the end of 2025.
What is Bardon Matthew’s background in the food and beverage industry?
Matthew has over 20 years of experience, having held leadership positions at various notable brands including Starbucks and Krispy Kreme, and most recently managed a 230-store network at Fore Coffee.
